All Posts By

Kendra

Feb 22
0

Avoid fake LinkedIn profiles and how to identify them quickly

By | Digital Marketing, Uncategorized

Building your LinkedIn network is critical for your current and long term personal strategy.

Many of us just simply connect to anyone and everyone on LinkedIn without reviewing the profile first. It takes less than 60 seconds to determine if the connection is a good fit for your personal strategy or not. Don’t dilute your network (circle of influence) with people that are not real or have no interest in a growing business relationship.

Here is what to look for:

  1. No photo or photo looks like something grabbed of off google images or shutterstock. Tip: When in doubt right click on their photo and run “search for google image.”

google search image

 

  1. Only 1 job listed, multiple overlapping jobs or no descriptions under each job
  2. Title is self-employed but list themselves as an Assistant Manager. My friend, Jennifer McClure, was kind enough to screen capture this example. Matthew Dooley pointed out that as a self-employer she never promoted herself in 4 years. Good one Matthew.

linkedin fake profile

 

  1. Lots of connections but you share zero to very little mutual connections with them
  2. Poorly written or broken English on the invite or profile. Who talks like this? No, I didn’t add this person to my LinkedIn.

 

fake_profile_001

  1. No endorsements. Can’t be endorsed when no one has worked with you before.
  2. If you are a real person and you have some of these items missing, please update immediately or we will think that you are not real. (“I’m a real boy” in my Pinocchio voice)

Don’t dilute your valuable LinkedIn network with these bad connections.

Your turn: what would you add to the list of identifying fake profiles quickly?

Feb 15
0

Online Reputation Management: Build, Grow, and Protect April 6

By | Events, Uncategorized

Join me at the Business Courier Classroom on April 6 from 8-10:30 at the Crowne Plaza Blue Ash
5901 Pfeiffer Road Cincinnati OH 45242.

You’ve worked hard to build your brand and establish and grow your online reputation, but don’t stop there. These additional steps will reinforce your position as a valued and trusted member of the online community.

In this interactive workshop, participants will learn:

Tips for keeping multiple accounts consistent and relevant
Ideas for sharing posts and images that truly connect with your audience
Ways to boost engagement beyond likes and follows
Best practices for listening and responding to your target audience
Tools to measure your success (and make tweaks accordingly)

Register: www.bizjournals.com/cincinnati/event/146112

Feb 15
0

Bizwomen Mentoring Monday April 4

By | Events, Uncategorized

I am honored to be selected as a mentor for the Bizwomen Mentoring Monday. Join me and the Cincinnati Business Courier on April 4th for this one-of-a-kind event that brings women together in a casual, fast-paced coaching atmosphere.

The event will take place in 43 Business Journal markets on the same day. This means at least 200+ women will be coached in every market or 10,000 women across America, from Albany to Hawaii.

The event will offer the opportunity to choose from 40 mentors who are the most influential women in the business community for one-on-one coaching sessions for seven minute conversations. The attendees will stand in line and wait for a particular mentor or move to the next mentor available. This will allow the attendees to network with each other while they are waiting, which is just as important as the coaching sessions. We expect every attendee to have the opportunity to meet between one and seven mentors. The quick turnaround is organized chaos which will be fast, fun and fulfilling as everyone gets the chance to meet new people and gain new insights.

Agenda:

7:30 a.m. – 8:00 a.m. – Networking and light breakfast

8:00 a.m. – Welcome

8:10-8:25 a.m. – Keynote speaker, Johnna Reeder, president and chief executive officer, REDI Cincinnati

8:25-9:15 a.m. – Speed coaching mentoring program

9:15-9:30 a.m. – Closing

Where:
Sharonville Convention Center
11355 Chester Rd Cincinnati OH 45246

Register: www.bizjournals.com/cincinnati/event/136512
Use #mentoringmonday

Feb 15
0

Winning the War on Talent March 11 at Risksource

By | Events, Uncategorized

Join us on March 11 for the Risksource workshop. The purpose of this forum/workshop is to educate on an HR topic that will be relevant and impactful for others. Let’s learn how your online Employer Brand affects your ability to Win the War on Talent. Tina Taylor, Joanne Formal and I will update you on the latest trends in digital marketing, recruiting and how to research your own company brand.

What does your digital presence and employer brand have to do with recruiting the best talent?
79% of candidates around the world are considered passive candidates meaning only 21% are actively looking. What are you doing to attract top talent?

Attendees will learn how to:

• assess what your website says about your company vision, mission, culture,etc
• integrate the candidate recruitment experience
• source through social media
• brand yourself as a employer of choice in your industry

The event is from 8:30-11 at RiskSOURCE Clark Theders offices located at 9938 Crescent Park Drive, West Chester, OH 45069.
Register: www.risksource.com/events/entry/hr-exchange-winning-the-war-on-talent-58/

Feb 15
0

Content Marketing at SummitUp on March 8

By | Events, Uncategorized

I am excited to be a part of the 7th edition of SummitUp. I have spoke every year for the past 7 years. Crazy how time flies. Join us for another great event.
SummitUp is a full day marketing communications, public relations, and digital information conference being presented by a team of Dayton organizations: AAF-Dayton, Better Business Bureau, NMD, WIBN, PRSA and ARC Ohio. The conference is dedicated to exploring the integration of creativity, communication, and technology. It takes place on March 8, 2016, and will be held at Sinclair Community College in Dayton, Ohio. The event features exceptional speakers, and the opportunity to meet and make friends with some of the brightest, most influential minds in modern business. See more at: www.summitup.org

My session will be from 9:30-10:15 and repeat again 10:30-11:15
I am presenting DAMN Content Marketing
If you hear content marketing one more time, you are going to pull your hair out. This is where DAMN content marketing comes into play. We bring a proven process to content marketing so you can gain your sanity back.
Define Audience
Analyze Data
Map Content to Buying Cycle
Nurture the process
Learn how to rock our DAMN Content in 2016!
See you soon!

Jan 27
0

RaRa’s Corner Darla Kirchner (Branding)

By | Digital Marketing, Events, RaRa, Uncategorized

I met Darla back in 2009 while conducting training for leveraging LinkedIn. Crazy how time flies when you are having fun. She is awesome to work with on projects. She brings the necessary pieces of personal and business strategy when working with clients on branding and visual marketing.

Here is a little about Darla:

WHAT DO YOU DO:

I help entrepreneurs and small biz owners develop authentic trusted brands. I’m passionate to guide them to embrace their difference, build their brand awareness online and connect to their desired audience with clarity and consistency.
WHO DO YOU SERVE:
With my degree in graphic design I embraced the online marketplace in 2011 and began developing brand Identities for small business owners.  Then quickly incorporated working with entrepreneurs who want to shine online.  I love working online because I am able to work with clients all over the world as easily as I can within my local community.
HOW DO YOU DO IT:
I work individually with clients to create their brand identity, through small group coaching programs, workshops and webinar training, online programs and speaking.  I love to share strategies on how to differentiate yourself in your industry.
WHO DO YOU WORK WITH:

I work with entrepreneurs and small business owners, in particular those who wan to build their brand awareness online.

YOUR STYLE:

I love to inspire others to chase their dreams and differentiate themselves from the pack.  I believe in the power of purpose driven brands that have meaningful messages and stories.  I’ve always been a positive person, an avid learner who always strives to be authentic and genuinely cares.
WHAT DO OTHERS SAY:
 “Darla really works to get YOUR style and will develop what will work with your audience and your message.  Darla brings out the essence of who you are and puts it in your brand.”
 
“Darla understood exactly what we were looking for, the feel and style of our brand we wanted to create.  She helped us create a real vision for our brand and ensured all the elements matched perfectly.” 
 
“We collaborated on a sparkly design brand that is brag worthy and professional”
 
“Darla not only understands the creative side to what you are trying to achieve but she understands the business strategy to branding as well.”

HOW TO CONTACT YOU:
www.darlakirchner.com

We had a great time doing a blab in January. Blab is so much fun. Try something new this year. Feel free to watch the replay of Must Haves in Branding for 2016: blab.im/kendra-ramirez-must-haves-in-branding-for-2016-with-darlakirchner-rara-s-corner

Jan 03
0

Twitter for Startups Event

By | Events, Uncategorized

Twitter for Startups

Join us for a fun and free event at the Hamilton County Business Center on February 12 from 7:30-9:00 a.m.

You can’t handle everything on your plate already and now you have to figure out Twitter. What the heck is a hashtag anyway? We’ll make it easy to understand and give you the tips you need to navigate Twitter effectively.

eKickStart is an interactive program with a technology and innovation emphasis. This program is designed to connect business owners with experts who address some of the most pertinent issues that start-ups and early-stage companies face today.

eKickStart brings together experts and thought leaders from the region to share their experiences and lessons learned with start-up and early-stage business owners in a one hour session over breakfast.

eKickStart is held on the second Friday of each month (except summer) at the HCDC Business Center, 1776 Mentor Avenue, Cincinnati, OH 45212, from 8:00 – 9:00 a.m., with registration beginning at 7:30 a.m.

 

RSVP Now

 

Jan 03
0

RaRa Blog Category

By | RaRa

Kendra, what the heck is the RaRa category on your blog? I’m glad you asked.

Years ago an acquaintance that I met at a networking event came up to me and said did you realize your name is RaRa. I asked her to explain. She said when you write our your name, Kend”ra Ra”mirez, it says RaRa. She said funny as you are already a natural cheerleader. It stuck with me. As I do believe in being a cheerleader for those around me. I am your biggest cheerleader. I want the best for those I am surrounded by. I am the one that will smile and talk to strangers in hopes of lifting their spirits. My mom says I have done this since I was a small child. No joke, my first word was Hi!

Thank you, Pam, for pointing that out to me!

Love,
Your cheerleader, Kendra!

Jan 03
0

15 Things to Throw Away in the New Year

By | RaRa
[fusion_text]No, this isn’t a post about “things” to throw away but about feelings and thoughts that no longer serve you or others around you.

This is the year that you throw away feelings of:

     -not smart enough

     -not good enough

     -envy

     -loneliness

     -fear of failure

     -not talented

     -too old

     -too young

     -not creative

     -no one cares

     -not enough education

     -don’t know how

     -can’t do it

     -too hard

     -he or she is better than me

No one is perfect or has all the answers. Ask yourself, would you allow someone to speak that way to you? Heck no, you wouldn’t. Stop being your worst enemy. This is your year! Time to shine and not be afraid of what you are capable of accomplishing for yourself. Shine on!

 

Dec 28
0

Content Marketing Success for B2B Event

By | Events

Join me on February 4 from 8-9:30 a.m. at the Apple Store in Kenwood for a free presentation hosted by Apple and The Circuit.

Content Marketing Success Factors for B2B

Is your content marketing on the right path, or do you find yourself steering off course and into the low-ROI ditch?
When done right, content marketing can be a lead-generation driver that opens up new avenues for your business.
Of course, marketing of any sort can be a bumpy ride. So let’s simplify your route and avoid marketing potholes to stay on track.

Attendees will learn:
-DNA of good content marketing
-how to measure what is working
-content ideas to implement now
-what is really working in content marketing, the answer might surprise you

What others have said about this event:
“Your presentation was insightful. You do a good job keeping a large group engaged.” Andy
“I took a lot from it and have many ideas to implement in my current position.” Whitney
“You are a rock star. Thank you so much for helping us easily navigate the digital world.” Joy

Facilitator: Kendra Ramirez, Digital Strategist. Over 10 years in B2B digital marketing.

RSVP now

Excited to have 16 private and public events scheduled for 2016. Let me know if you are looking for a digital trainer or speaker for your 2016 event.