American Dreamers Podcast
Last month, I appeared on 55KRC for a segment called “American Dreamers,” a radio show geared toward business owners that celebrates and connects small businesses. The iTunes podcast was sent out to 18,000 subscribers, which is awesome!
I spoke with co-hosts Tom Tasset and Robynn Anton about my job as a digital strategist, networking, and LinkedIn’s major upgrades—but we also had some fun discussing goldfish and MySpace!
Here are some highlights of the show:
- As a digital strategist, I work with my clients to improve anything of theirs that is digitally consumed. This includes websites, social media, e-newsletters, landing pages, etc. I also work with them to develop benchmarks, strategies, and goals, as well as to determine the target audience and how to best reach those customers.
- Use LinkedIn to form meaningful connections. Connect with those who you can help and vice versa, and take advantage of your contacts to introduce you to new clients.
- Before creating a social media channel, consider which platform(s) match your target demographics and goals. What do you expect from Facebook versus Twitter versus Instagram, etc.?
- LinkedIn redid the entire user interface of their desktop version in order to complement its mobile app. More updates include live video, chat function, and the loss of the free advanced search option.
- Learn how to save your LinkedIn profile to a PDF.
- Generate content from business conversations. What questions do you/they have? That’s a blog post.
I had so much fun with Tom and Robynn and am thankful for the opportunity to speak on “American Dreamers!” You can listen to the full podcast here.