I have been producing quick, nonstudio-produced videos on LinkedIn the past five weeks. I know this is a small sample size, but I want to share my research on what is working and the formula behind it. It is always about human behaviors, not the technology.
The formula for video success is: Drop the mic!
Drive emotion
Relationship first
Offer a solution
Prod the next step
DROP is the core of the video.
Trust the journey
Humble position
Empathy for others
THE is the core place of your why and your mindset.
Minute one
Invite conversation
Comments need fuel
MIC is how you increase engagement in the published video.
Drive emotion-Open with a hook- evoke emotion, don’t write an introduction to the video, don’t script it or read from your screen or whiteboard, be vulnerable. Think about one core area that you want to cover in the video. Keep it simple.
Relationship first-Share what you are facing, enough details so you pull the audience in and something they can relate to
Offer a solution-Provide a solution, share your expertise, how you overcame the situation, lesson learned
Prod the next step-Give the viewer a clear call to action (Ask a question, solicit feedback)
Trust the journey-It isn’t easy to hit the record button, it isn’t easy to put yourself out there to be judged. To push through the fear, keep in mind if you impact one person it is worth putting yourself out there.
Humble position- Don’t boast, don’t act like you have it all figured out (no one has it all figured out anyway)
Empathy for others-Empathy is the ability to understand and share the feelings of another. Understand what your target audience might be going through and how you can come alongside them.
Minute one-Don’t ramble on. We decide in the first 3 seconds if we are going to continue to watch your video. We also hover over the video and decide if we are going to invest our valuable time watching it or not. When I see 4 minutes on a video, I move on. You?
Invite conversation-Tag others that you think will play with you or tag someone that you are talking about in your video.
Comments need fuel- Don’t just say thank you when people respond to your video. Comment in a way that encourages back and forth conversation. Example: “Thank you versus Thank you, when will I see your video?”
*Don’t forget to upload your video natively to the platform. Don’t post a link to your video from YouTube or Vimeo. Check your lighting, audio, and angle of the camera (no one wants to see up your nose).
All of this creates a rich experience for all involved. I look forward to hearing about your video success.
Watch it here if you missed it: My LinkedIn video
My results from one video:
9261 views
128 likes
16 comments
4 people acted on my call to action (This was a big deal because the ask was for them to share their first video)
Received 52 invites to connect on LinkedIn
Received 8 business related emails after seeing my video and some that turned into proposals
Cost: $0, time involved: 1 minute. Don’t overthink it. Push the record button and tell me about it.
