All Posts By

Kendra

Feb 15
0

Winning the War on Talent March 11 at Risksource

By | Events, Uncategorized

Join us on March 11 for the Risksource workshop. The purpose of this forum/workshop is to educate on an HR topic that will be relevant and impactful for others. Let’s learn how your online Employer Brand affects your ability to Win the War on Talent. Tina Taylor, Joanne Formal and I will update you on the latest trends in digital marketing, recruiting and how to research your own company brand.

What does your digital presence and employer brand have to do with recruiting the best talent?
79% of candidates around the world are considered passive candidates meaning only 21% are actively looking. What are you doing to attract top talent?

Attendees will learn how to:

• assess what your website says about your company vision, mission, culture,etc
• integrate the candidate recruitment experience
• source through social media
• brand yourself as a employer of choice in your industry

The event is from 8:30-11 at RiskSOURCE Clark Theders offices located at 9938 Crescent Park Drive, West Chester, OH 45069.
Register: www.risksource.com/events/entry/hr-exchange-winning-the-war-on-talent-58/

Feb 15
0

Content Marketing at SummitUp on March 8

By | Events, Uncategorized

I am excited to be a part of the 7th edition of SummitUp. I have spoke every year for the past 7 years. Crazy how time flies. Join us for another great event.
SummitUp is a full day marketing communications, public relations, and digital information conference being presented by a team of Dayton organizations: AAF-Dayton, Better Business Bureau, NMD, WIBN, PRSA and ARC Ohio. The conference is dedicated to exploring the integration of creativity, communication, and technology. It takes place on March 8, 2016, and will be held at Sinclair Community College in Dayton, Ohio. The event features exceptional speakers, and the opportunity to meet and make friends with some of the brightest, most influential minds in modern business. See more at: www.summitup.org

My session will be from 9:30-10:15 and repeat again 10:30-11:15
I am presenting DAMN Content Marketing
If you hear content marketing one more time, you are going to pull your hair out. This is where DAMN content marketing comes into play. We bring a proven process to content marketing so you can gain your sanity back.
Define Audience
Analyze Data
Map Content to Buying Cycle
Nurture the process
Learn how to rock our DAMN Content in 2016!
See you soon!

Jan 27
0

RaRa’s Corner Darla Kirchner (Branding)

By | Digital Marketing, Events, RaRa, Uncategorized

I met Darla back in 2009 while conducting training for leveraging LinkedIn. Crazy how time flies when you are having fun. She is awesome to work with on projects. She brings the necessary pieces of personal and business strategy when working with clients on branding and visual marketing.

Here is a little about Darla:

WHAT DO YOU DO:

I help entrepreneurs and small biz owners develop authentic trusted brands. I’m passionate to guide them to embrace their difference, build their brand awareness online and connect to their desired audience with clarity and consistency.
WHO DO YOU SERVE:
With my degree in graphic design I embraced the online marketplace in 2011 and began developing brand Identities for small business owners.  Then quickly incorporated working with entrepreneurs who want to shine online.  I love working online because I am able to work with clients all over the world as easily as I can within my local community.
HOW DO YOU DO IT:
I work individually with clients to create their brand identity, through small group coaching programs, workshops and webinar training, online programs and speaking.  I love to share strategies on how to differentiate yourself in your industry.
WHO DO YOU WORK WITH:

I work with entrepreneurs and small business owners, in particular those who wan to build their brand awareness online.

YOUR STYLE:

I love to inspire others to chase their dreams and differentiate themselves from the pack.  I believe in the power of purpose driven brands that have meaningful messages and stories.  I’ve always been a positive person, an avid learner who always strives to be authentic and genuinely cares.
WHAT DO OTHERS SAY:
 “Darla really works to get YOUR style and will develop what will work with your audience and your message.  Darla brings out the essence of who you are and puts it in your brand.”
 
“Darla understood exactly what we were looking for, the feel and style of our brand we wanted to create.  She helped us create a real vision for our brand and ensured all the elements matched perfectly.” 
 
“We collaborated on a sparkly design brand that is brag worthy and professional”
 
“Darla not only understands the creative side to what you are trying to achieve but she understands the business strategy to branding as well.”

HOW TO CONTACT YOU:
www.darlakirchner.com

We had a great time doing a blab in January. Blab is so much fun. Try something new this year. Feel free to watch the replay of Must Haves in Branding for 2016: blab.im/kendra-ramirez-must-haves-in-branding-for-2016-with-darlakirchner-rara-s-corner

Jan 03
0

Twitter for Startups Event

By | Events, Uncategorized

Twitter for Startups

Join us for a fun and free event at the Hamilton County Business Center on February 12 from 7:30-9:00 a.m.

You can’t handle everything on your plate already and now you have to figure out Twitter. What the heck is a hashtag anyway? We’ll make it easy to understand and give you the tips you need to navigate Twitter effectively.

eKickStart is an interactive program with a technology and innovation emphasis. This program is designed to connect business owners with experts who address some of the most pertinent issues that start-ups and early-stage companies face today.

eKickStart brings together experts and thought leaders from the region to share their experiences and lessons learned with start-up and early-stage business owners in a one hour session over breakfast.

eKickStart is held on the second Friday of each month (except summer) at the HCDC Business Center, 1776 Mentor Avenue, Cincinnati, OH 45212, from 8:00 – 9:00 a.m., with registration beginning at 7:30 a.m.

 

RSVP Now

 

Jan 03
0

RaRa Blog Category

By | RaRa

Kendra, what the heck is the RaRa category on your blog? I’m glad you asked.

Years ago an acquaintance that I met at a networking event came up to me and said did you realize your name is RaRa. I asked her to explain. She said when you write our your name, Kend”ra Ra”mirez, it says RaRa. She said funny as you are already a natural cheerleader. It stuck with me. As I do believe in being a cheerleader for those around me. I am your biggest cheerleader. I want the best for those I am surrounded by. I am the one that will smile and talk to strangers in hopes of lifting their spirits. My mom says I have done this since I was a small child. No joke, my first word was Hi!

Thank you, Pam, for pointing that out to me!

Love,
Your cheerleader, Kendra!

Jan 03
0

15 Things to Throw Away in the New Year

By | RaRa
[fusion_text]No, this isn’t a post about “things” to throw away but about feelings and thoughts that no longer serve you or others around you.

This is the year that you throw away feelings of:

     -not smart enough

     -not good enough

     -envy

     -loneliness

     -fear of failure

     -not talented

     -too old

     -too young

     -not creative

     -no one cares

     -not enough education

     -don’t know how

     -can’t do it

     -too hard

     -he or she is better than me

No one is perfect or has all the answers. Ask yourself, would you allow someone to speak that way to you? Heck no, you wouldn’t. Stop being your worst enemy. This is your year! Time to shine and not be afraid of what you are capable of accomplishing for yourself. Shine on!

 

Dec 28
0

Content Marketing Success for B2B Event

By | Events

Join me on February 4 from 8-9:30 a.m. at the Apple Store in Kenwood for a free presentation hosted by Apple and The Circuit.

Content Marketing Success Factors for B2B

Is your content marketing on the right path, or do you find yourself steering off course and into the low-ROI ditch?
When done right, content marketing can be a lead-generation driver that opens up new avenues for your business.
Of course, marketing of any sort can be a bumpy ride. So let’s simplify your route and avoid marketing potholes to stay on track.

Attendees will learn:
-DNA of good content marketing
-how to measure what is working
-content ideas to implement now
-what is really working in content marketing, the answer might surprise you

What others have said about this event:
“Your presentation was insightful. You do a good job keeping a large group engaged.” Andy
“I took a lot from it and have many ideas to implement in my current position.” Whitney
“You are a rock star. Thank you so much for helping us easily navigate the digital world.” Joy

Facilitator: Kendra Ramirez, Digital Strategist. Over 10 years in B2B digital marketing.

RSVP now

Excited to have 16 private and public events scheduled for 2016. Let me know if you are looking for a digital trainer or speaker for your 2016 event.

Dec 28
0

RaRa’s Corner- Tracy Bushman My Concierge

By | RaRa

Tracy and I met back in 2010 through Life Success Seminars. You ever meet someone and just click, that is exactly how it was for me when I met her. Her enthusiasm is contagious. She pushes you to be the best version of yourself. I am so happy to watch her entrepreneurship journey.

Here is a little about Tracy and how she can help you:

WHAT DO YOU DO:  I am a concierge service provider specializing in three main areas: workplace (birthday/anniversary) celebrations, romantic date experiences, and busy life errands running task master.  I passionately help bridge the gap in creating more productive, happier home/office/life relationships.  My Concierge Company is where, celebrating, personal assistance, errand running, romance and convenience meet.

WHO DO YOU SERVE:  Employers/employees, stay at home parents, busy professionals, active families, romantic couples, business owners and people alike.
HOW DO YOU DO IT:  By infusing my passion for joy and 10 years of personal experience as a concierge service provider I pay close attention to what people often don’t say, ask the right questions and do my very best to foresee the need in the gap.
WHO DO YOU WORK WITH:  In very basic terms, I work with individuals with a genuine interest and passion for building into and providing a hand up to those around them.  For example: employers who want more productive employees through celebrating with them on their Birthday, stay at home parents, busy professionals, active families, business owners who need that “to-do” list complete, romantic partners who want us to create an at home/hotel fantasy suite, and people alike who need a personal assistant, errand running task master to simply help get things done and like having someone available on an as needed basis.

WHAT’S YOUR STYLE:  Is to do all things with integrity, a joyful heart, as a grateful listener, with passion, professionalism, cool intensity, positive energy, and an open mind.

WHAT DO OTHERS SAY: From Doctors, Dentists, Business Owners, Entrepreneurs, Moms, Dads, couples in love, and Senior VP’s they each echo similar compliments; My Concierge Company (MCC), is one of the most conscientious and customer-focused professionals I have ever worked with. They are always developing suggestions that would not have been anticipated otherwise and are very detail oriented, a pleasure to work with and I highly recommend them as a resource and business contact. Tracy asks all the right questions to fit my needs and put my mind at ease. I cannot recommend her enough; she is thoughtful, funny and very proactive. If you need help planning celebrations for your employees, call MCC, they’re the best, very professional and joyful. This company is AWESOME! If you’re like me and super busy, hire MCC; they give 100% of their attention to the need of the customer. I’m so grateful for this company and feel refreshed to have them as our concierge service provider.

HOW TO CONTACT YOU:
Tracy Bushman
Dec 27
0

RaRa’s Corner-Debbie Siegert

By | RaRa

RaRa’s corner today is highlighting my friend, Debbie Siegert. I have worked with Debbie since 2000 and watched first hand what she is capable of accomplishing with her sales teams. If you want to take your sales team to the next level, you need Debbie by your side.

Here is a little about who Debbie is and how she can help you:

What do you do: I help businesses, sales organizations, managers  and individuals build and create effective and high performing sales teams to increase revenue and grow. I enjoy working with leaders to create a highly motivated and strong culture .

Who do you serve:   I am passionate about helping leaders create sales organizations that are focused on a collaborative environments to achieve a strong culture that is focused on the customer experience. I have been working and leading successful high performing sales teams for the past 28 years.

How do you do it: By working directly with leaders to understand and assess the team and individuals to understand what is working and where there may be gaps to improve and gain more productivity. I love creating fun, creative, productive environments that are focused not the customer and deliver solutions in a collaborative environment.

Who do you work with: I work with companies of all sizes as well as entrepreneurs and individuals that are compelled to grow and improve as a leader, team, or business by creating an environment to succeed and thrive!

What is your style: I am a very passionate about leadership and building and developing individuals and teams that over deliver on goals and objectives in a fun and creative environment.  I love to inspire individuals to achieve their goals by stepping outside of their comfort zone.

Contact Debbie Siegert today!

Know someone that is amazingly talented and believes in serving others? Click on the contact us tab and tell me about them. I love supporting others in our community!

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Dec 26
0

What I learned from monitoring Blab and ideas on how a business could use Blab

By | Digital Marketing

My thoughts after 36 days of participating, listening and monitoring in Blab.

Yes, another tool to for you to learn in digital. This is the most exciting thing since Pinterest launched.

What is Blab? From the Blab website- it is a place to watch, join, and interact with live conversations about the topics that matter most to you.

My version-It is group video broadcasting that is highly engaging. It is real people connecting and educating other real people all around the world. It is a very welcoming community. It is so easy to find a topic and dive in live, subscribe to upcoming blab or watch a replay.

Blab is run by 14 amazing employees. I love their vision. They are known to jump into blabs and add to conversation about topics they love like craft beer. They said they are not there to talk about blab. Blab users averaging 1 hour per day on the site. I know I have spent way more than 1 hour on the site in between meetings and work. Oops.

My mind is spinning with ideas. Here is my short list:

Entrepreneur and Startup community-it takes a village (share and learn)

Recruitment-finding and connecting to passive candidates when they are sharing their expertise in a blab

Career and Talent coaching

Companies can sponsor a blab on a topic (#SAP on #CloudTalk has already jumped in as well as Dell)

Customer Service-live engagement to help

Education-teachers and students at all levels (companies and schools)

Associations-blab a live meeting or recap the meeting for discussion

Business development-ask an expert, share your passion and add value -NO pitches

Tech community-geek it up with each other and problem solve

Behind the scenes of anything

DIY projects live

Cooking shows

Replace webinars

Authors –book club, talk with your raving fans

Speakers-before or after sessions with a speaker

Fundraising to rally around a nonprofit or startup

Conference recaps and takeaways after the conference

Conference live breakout sessions

Retail-new in the store-week in review of what’s hot and trends

Restaurant new menu update, events

Travel discussions-Disney, trip out west or east, must see, what to do and how to prepare for any trip

Live discussion bridging the gap between millennials and boomers

City or Chamber-what’s new around town (live tour) and discuss upcoming events. Gain feedback on what people love or want more of.

So many opportunities. Blab increases your credibility and trust level when others can connect with you live.

Your turn: What are your ideas of using Blab in your business?

Quick Blab Tips

Listen and participate first before setting up your first blab

It is mobile and desktop

Need a twitter account to sign into blab

Your blab is not private

Be aware of the background on your screen when your web cam is on

Remind people to click “tell the bird” to share your blab on Twitter

No nose shots on the web cam-check the angle of your web cam. No one wants to see up your nose.

Good profile pics not logos or pixelated photo

Submit /q to ask a question during a blab

Chose a great title for your blab

Schedule and promote your blab

Engage with viewers-Respond to questions and add them to the video stream.

Don’t forget your website link in your profile

Use blab embed code after blab on your website

Don’t use blab in the car-please!

Use ManyCam for lower thirds if you want to customize your screen on your web cam

UPDATE: As of August 13, Blab has shut down to focus on other projects. Details from the team are shared here: https://medium.com/@shaanvp/blab-is-dead-long-live-blab-d2f72449ddb8#.dahroin08. The good news is Blab got us thinking and more comfortable with Live Streaming. It will be exciting to see what they come up with next. In the meantime, you can Live Stream with many tools like Facebook Live, Huzza, and YouTube Live to name a few. What is your favorite?