Digital Marketing

Are you looking to maximize the potential of your business with digital marketing services? Working with a digital marketing agency could be the answer. A digital marketing agency can help you create a successful online presence, increase visibility and reach, and drive conversions. In this blog post, we’ll provide an overview of what a digital marketing agency does for businesses, the types of services they offer, and how to choose the right one for your business. We’ll also discuss how to measure success and get the most out of your agency work. Finally, we’ll share best practices and tips on working with a digital marketing agency. By the end of this post, you will have the information needed to make an informed decision about working with a digital marketing agency.

What is a B2B Digital Marketing Agency?

If you’re looking to take your business to the next level, you should consider working with a digital marketing agency. A digital marketing agency is a company that specializes in providing a variety of digital marketing services to businesses. These services can include SEO (Search Engine Optimization), PPC (Pay-Per-Click) campaigns, social media marketing, content marketing, website design and development, email marketing, and more.

When you work with a digital marketing agency, you’ll have access to a team of experienced professionals who are dedicated to creating an effective strategy for your business. They will analyze your current situation and develop a plan that will help you reach your goals in the most efficient way possible. With their expertise and knowledge of the industry, they can provide valuable insights into what works best for your business and how to maximize your budget.

Digital marketing agencies are also great for businesses that don’t have the resources or time to manage their own campaigns. By outsourcing their digital marketing efforts, businesses can save money while still achieving great results. Plus, having an experienced team managing your campaigns can help ensure that everything is done correctly and efficiently so that you get the most out of your investment.

If you’re looking for ways to get ahead in today’s competitive market, working with a digital marketing agency may be the perfect solution for your business. With their expertise and knowledge of the industry, they can provide invaluable advice on how best to reach your goals while still staying within budget.

Types of Digital Marketing Strategies

Digital marketing is one of the most effective ways for businesses to reach their target audience, increase visibility, and drive conversions. Digital marketing is an ever-evolving field that requires specialized knowledge and expertise to create successful campaigns. A digital marketing agency will have the skills and resources necessary to develop, implement, and manage a comprehensive digital marketing strategy for your business.

One of the key components of a successful digital marketing strategy is understanding the different types of strategies available. Here are some of the most popular types of digital marketing strategies:

Search Engine Optimization (SEO): SEO is one of the most important elements of any digital marketing strategy. It involves optimizing both your website and content in order to increase visibility in search engine results. This can include keyword research, link building, content optimization, and more. By optimizing your website for search engines, you can drive more organic traffic to your site and improve your ranking in search engine results pages (SERPs).

Pay-Per-Click (PPC): PPC is an online advertising model in which advertisers pay a fee each time a user clicks on their ad. This type of advertising allows businesses to target specific audiences based on keywords or demographics. PPC campaigns are typically used for short-term objectives such as generating leads or driving sales quickly.

Social Media Marketing: Social media platforms offer businesses an opportunity to reach potential customers with targeted messages. Social media marketing involves creating engaging content that resonates with users and encourages them to take action. This could include running ads on social media platforms, creating engaging posts, running contests or giveaways, and more.

Content Marketing: Content is still king! Content marketing involves creating valuable content such as blog posts, videos, infographics, ebooks, etc., that engages an audience and encourages them to take action. By producing quality content regularly, businesses can build trust with their customers and establish themselves as thought leaders in their industry.

Website Design & Development: In today’s online environment, having a professional website is essential for any business looking to succeed online. Website design & development involves creating a visually appealing website that meets the needs of both users and search engines alike. A well-designed website should be easy-to-navigate while also providing relevant information about products or services offered by the business. Additionally, it should be optimized for mobile devices so users can access

Benefits of Working With a Digital Marketing Agency

Working with a digital marketing agency can bring many benefits to businesses. The most obvious benefit is the expertise of experienced professionals. With access to the latest tools and technologies, agencies can help businesses create custom strategies tailored to their specific needs and goals. Additionally, by working with an agency, businesses can save time and money as they don’t have to hire in-house staff or train them on digital marketing strategies. Furthermore, agencies are usually up-to-date on industry trends and changes which helps ensure that campaigns remain effective over time. Finally, working with an agency allows businesses to focus on core activities while leaving the digital marketing tasks to experts who know what they are doing.

Qualities to Look for in a Digital Marketing Agency

When selecting a digital marketing agency, there are certain qualities to look for. The first is experience and expertise. Make sure the agency has experience working with businesses in your industry and understands the challenges you face. It’s also important to look for an agency that is creative in its approach and flexible in its strategies. Additionally, make sure they have access to the latest tools and technologies so they can provide effective solutions. Transparency is another quality to look for; make sure they are clear about pricing and services offered so there are no surprises down the road. Make sure they have your shared values and cultures in alignment with your company’s values. Finally, it’s important to find an agency that values collaboration and communication as this will ensure everyone is on the same page throughout the project.

How to Choose the Right Digital Marketing Agency

When looking for a digital marketing agency, there are a few key things to consider.

Look for an agency that has experience working with businesses in your industry.

Ask what strategy framework they recommend and how much time it will take to reach your goals.

Review their portfolio of work so you can get an idea of their style and capabilities.

Ask them about their processes and client onboarding process.

Inquire about the tools they use and what strategies they recommend for achieving your goals.

Finally, it’s important to find out if they have any additional services such as website design or content creation that could benefit your business for a more holistic approach. You will not have time to manage multiple vendors. If you choose to use multiple vendors, make sure all parties are willing to meet with you together on a regular basis so you can have a consistent strategy and approach.

By considering these factors, you can select an agency that best meets your needs and will help you achieve success.

What to Look for in a Digital Agency Contract

When signing a contract with a digital marketing agency, make sure it is clear and concise. The contract should outline the scope of work to be completed as well as any deliverables that are expected. It should also include the pricing structure and timeline for the completion of the work. Additionally, make sure the contract outlines the process for cancellation of the contract if necessary and who will own the rights to any work created by the agency. With a clear and concise contract, you can be sure that the process will go smoothly and that you will get the results you desire.

What to Expect From a Digital Marketing Agency

When working with a digital marketing agency, you should expect to receive an initial consultation. During this consultation, the agency will discuss your goals and objectives and create a customized strategy to meet your needs. Additionally, they should provide ongoing support throughout the process and be open to feedback and suggestions. The agency should also have the knowledge and resources necessary to create effective campaigns that drive results. Finally, they should be able to measure and report on progress so you can determine if their efforts are successful or not.

Common Mistakes to Avoid When Working With a Digital Marketing Agency

When working with a digital marketing agency, it’s important to avoid common mistakes that could lead to an unsuccessful partnership. Here are some of the most common mistakes to avoid when working with a digital marketing agency:

Not Setting Clear Goals: When you’re working with a digital marketing agency, it’s essential to set clear and specific goals so they know what they need to accomplish. Without these goals, the agency won’t be able to provide the results you need. Make sure you have a plan in place before engaging with an agency so they know exactly what your expectations are.

Not Communicating: It’s also important to communicate regularly with the agency so they can stay up-to-date on your needs and expectations. This will help them provide the best service possible and ensure that your goals are being met.

Not Providing Feedback: Providing feedback on the work of the agency is key for successful partnerships. Make sure you provide feedback regularly so they can make adjustments as needed and meet your expectations.

Not Monitoring Progress: Monitor progress regularly to ensure that deadlines are being met and results are being achieved. This will help keep both parties accountable and ensure that goals are being met in a timely manner.

Not Keeping Up to Date: Finally, it’s important to stay up-to-date on industry trends and changes so the agency can stay ahead of the curve. This will help them provide better services and give you an edge over your competition.

By avoiding these common mistakes when working with a digital marketing agency, you can ensure that your partnership is successful and fruitful. With clear communication, regular feedback, monitoring of progress, setting clear goals, and staying up-to-date on industry trends, you’ll be well on your way to achieving success!

Best Practices for Working With a Digital Marketing Agency

When setting clear goals for your digital agency work, make sure to be as specific as possible. Outline what you want to achieve, such as increased website traffic, conversions, and brand awareness. Being clear about your goals will help the agency understand your expectations and will allow them to create a strategy that is customized to your needs.

Communication is key when it comes to working with a digital marketing agency. Make sure to communicate regularly with the agency and provide them with as much information about your business as possible. This will ensure that the agency is able to create a strategy that is tailored to your business.

Providing feedback is also important when working with a digital marketing agency. Make sure to give the agency feedback on their work so they can make adjustments and improve their performance. This will help ensure that the agency is meeting your expectations.

Monitoring progress is essential for ensuring that the agency is meeting deadlines and achieving results. Make sure to check in regularly with the agency to see how they are progressing and make sure they are staying on track.

Finally, staying up-to-date on industry trends is important for success. Make sure to keep the agency informed of any changes or updates in your industry. This will help the agency stay ahead of the curve and create strategies that are effective and successful.

In addition, it’s important to be flexible and open to the agency’s recommendations. They may have ideas or strategies that you hadn’t previously considered, and being open to their suggestions can help ensure that the agency is creating the best strategy possible.

Finally, it’s important to have patience and to allow the agency time to develop and implement strategies. Results don’t happen overnight and it may take some time before you start to see the results of the agency’s work.

Measuring the results of the agency’s work is also key. Make sure to track website traffic, brand awareness, and conversions to make sure the agency is meeting your goals. This will help you determine if the agency is providing you with the results you were hoping for.

By following these best practices, you can get the most out of your digital agency work and ensure that the agency is providing you with the results you want.

Conclusion

Working with a digital marketing agency can be one of the best decisions you make for your business. It’s an investment that could help take your company to new heights. A digital marketing agency can provide you with the strategies, resources, and expertise needed to reach your business goals. We can be your marketing team or supplement your marketing team.

At KR Digital Agency, we understand what it takes to help businesses succeed in today’s digital world. We have a team of experienced professionals who are ready to take on any challenge. If you’re looking for a B2B digital marketing agency that will help you navigate the sometimes overwhelming digital marketing, don’t hesitate to contact us. Book your free 30-minute consultation.

As we are preparing for the tradeshow and conference season, here are some items to consider before, during, and after each show.

Hint: The magic is in a real connection and follow-up.

There is so much that goes into a tradeshow. Having a booth at the tradeshow is only a small portion of the business development opportunity. Here are the things that you need to plan for to have the most successful tradeshow ever.

Before the Tradeshow

Before the show, can you see or get a vendors list identify potential partners to visit while you’re there or schedule time with them prior to the trade show.

Look up the vendors or attendees on LinkedIn

Is the tradeshow using a hashtag during the event? Make sure to include the hashtag in your content.

Ask the tradeshow vendor, if there is attendee list that will be provided before or after the show.

Check the tradeshow website. Sometimes vendors or attendees are listed there.

How are you collecting attendee information at the show?

Do you have one pager that will be handed out at the tradeshow?

Do you have something fun in the booth that people could take pictures with?

Do you have something to giveaway at your booth?

Plan out your social media tradeshow posts. Let people know that you will be at the tradeshow and what booth number to look for. Include the tradeshow hashtag if they provided one. Or make sure to tag the tradeshow if they have dedicated social media channels.

Include the tradeshow event in your enewsletter.

Some tradeshows will have webinars, giveaways, downloadables to help them add more value to their tradeshow and increase attendance. Offer to be a guest on their webinar or provide some valuable downloads for attendees.

Ask if the tradeshow has a list of previous attendees. Is this list something you can purchase?

Look through last year tradeshow hashtag to see who attended and engage with them to see if they are attending this year.

Someone on your team needs to own taking photos and videos at the tradeshow otherwise it will be a last-minute thought.

Make sure to conduct an internal training on the specifics at the show and importance of conversation and quickly being able to share the company story, who you serve and problems that you solve.

Make sure to all wear logo apparel so people can easily identify what company you are with and that you are the one to ask questions to in the booth.

Could you do a google ad targeting the tradeshow for when people are looking for information about the tradeshow or signing up?

During the Tradeshow

To increase traffic to your booth and better conversation, make sure and stand in front of your booth not behind your table. Engage with people as they walk by. Don’t wait for them to approach you.

Remind anyone in the booth of the goals of the tradeshow.

Make sure anyone that will be managing the booth knows your 30 second pitch well. They can easily state who you are, what you do and how you can help.

Make sure people in the booth are intentional about getting email addresses if an attendee list is not provided from the tradeshow vendor.

If you have a conversation with someone, make a note in your laptop or notebook about the conversation you had so you can follow up with the appropriate information. You will not be able to remember every conversation you will have from the tradeshow.

Share photos on social media while you are at the tradeshow. Don’t forget to use the hashtag if they have one.

Qualify the conversations. Score the people that you are talking to on a scale of 1-5. 1 they are just browsing all the booths looking for free giveaways. 5 you had a specific conversation about a need that they have and are a qualified lead.

Don’t forget that tradeshows are also a wonderful way to recruit future employees. Make note of potential employees

After the Tradeshow

The money is in the follow up.

If you were provided a list of contact information, make sure to do the follow up.

If you were given business cards from attendees, make sure to follow up.

If you spoke with someone, find them on LinkedIn and connect with them.

Write a recap blog post of your takeaways from the tradeshow. People love recaps.

Post on social media a thank you for attending the tradeshow and photos from the event.

Ask event planners if they plan on doing any follow up activities to add value to the attendees. Like a recap webinar or blog posts and how you could help provide information for them.

What else would you add to the list?

I love that you can just be present and you don’t have to worry about creating content or getting dressed up. You hear from people around the world and all walks of life.

I am witnessing so much patience, connection and encouragement with each other that I have never seen in my 15 years of being involved in social media apps.

Right now, it is an equal playing field, it’s so new that and you can’t buy followers, they discourage and take down follow for follow rooms. There are people on here that have over a million followers on Instagram but only a few hundred followers on Clubhouse. Introverts are able to share their voices and moderators are encouraging them to speak up in the rooms.

Outcomes of participating in the app:

Learning

Mentorship

Collaboration

Inspiration

Connection

Lifting each other up

Business opportunities

 

 

Some examples of the power of this amazing app: (names have been stripped in alignment with Clubhouse privacy policies unless they shared the Clubhouse story publicly)

Tiffany Haddish sharing how to manage bullies online.

I was in a room that we were discussing gratitude for the day. We had over 70 people sharing what they were grateful for and celebrating each other.

Another room someone was sharing that they had a rough few days and crying on the app and others jumping in to celebrate her in sharing her struggle and people jumping in to see what she needs and how we could help.

Brian Fanzo landing multiple speaking gigs from sharing his knowledge on the Clubhouse stage.

Mothers bringing their kids to hear the audio reading of the Lion King and the kids got to ask the Lion King cast questions. Simba asked one child what they want to be when they grow up and the child responded to study STEM. Where else can we have this uplifting group conversation? The mother said it totally made her daughter’s day.

Some moms reading books to other kids to give moms a break.

MT shared that he sold four $5000 coaching packages within one hour.

A chef jumped in and shared that her business is struggling and asked the group what she should do as she was considering investing in adding a food truck. Another individual (PB) jumped in and shared that he owns and builds food trucks and would help her. Another individual jumped in and advised on how to get capital for her business.

Another person (RC) shared his story about shifting from owning a restaurant to now hosting twenty tennis boot camps at $1000 each. Being open to other ideas and pivoting your business.

I witnessed a gentleman (Marcus) give another room attendee $1000 towards their non-profit (Patrick).

A coach gained 13 new clients and have two sponsors for two other people in the room for the marriage/intimacy coaching programs.

To extend the power of Clubhouse, consider adding more levels of engagement in Clubhouse. Chat or direct messages are not native to the app. I am seeing people get creative on how to include chat as an option when you set up a room or club. Judi Fox did this through LinkedIn Events, and I thought it was brilliant.

 

Topics through rooms and clubs are being added daily. Find clubs and topics that you are interested in learning about or connect with other like-minded people:

https://findclubhouse.com/

to name a few:

Casting calls and auditions

Social media tips

Business tips

Entrepreneurship tips

Mindset shifts

Nonprofit tips

Crypto tips

Financial and Stock tips

You name it and you can find it here.

 

Fair warning before you sign up for the app, it is addictive. The app is only available on itunes right now. Android is coming.

More helpful posts on Clubhouse:

Learn how to get started on Clubhouse: https://www.socialmediaexaminer.com/clubhouse-app-how-to-get-started/

Clubhouse knowledge center and frequently asked questions: https://www.notion.so/Clubhouse-Knowledge-Center-342989cefea148ec98b66455a4b6073b

New Social Kid on the Block from Brian Wallace: https://gritdaily.com/clubhouse-what-you-should-know-about-the-new-social-kid-on-the-block/

 

Are you using Clubhouse? What is your favorite room or thing about Clubhouse right now?

I am having so much fun on Clubhouse. I have experienced amazing rooms/clubs and not so amazing rooms/clubs. Here are some tips on what makes a room work well and keep people coming back for more.

If you are moderating a room or club, here are some tips that I have observed that make a room or club really shine.

People will decide on joining your room/club based on the name of the room and description. You have 200 characters to describe the room.

Start a room immediately by clicking the green button on the main hallway (see image below).

To schedule a room, click on the calendar at the top of the app.

                 

Before:

Find co-moderators or co-hosts. No more than 9-12 hosts/moderators. Know your moderators before starting the room as they can kick you out of your own room or shift the feeling and goal of the room. Get your moderators phone number so you can text each other should you have any issues in your room.

Decide the flow of the room. What experience are you creating for your attendees?

Write down your intro to the room or club to be shared when kicking off the room. This sets the tone for the room.

Define the goal of the room-have fun, share mod knowledge and or get audience collective wisdom.

Add a potential chat function. LinkedIn Event, LinkedIn Group, Facebook Group, Slack, etc. HT to Judi Fox for the idea. It’s brilliant.

Determine if you want to host a Public or Private room

Add your rooms/clubs on your Clubhouse profile

Share your room/club on your social media channels, if it is public.

Set the length of time of the room ahead of time. Rooms can run on for hours if you let it.

Consider being consistent when you host your room so it is easy to find your room again.

 

During:

Intro the room-set the tone, flow, and topic.

Set the logistics of the room. Example: Each person has 2-3 minutes to share. We go left to right on who’s up next. Call them by name when the next person is up to help people that are new to Clubhouse and don’t understand the etiquette of the room and who speaks next.

Intros of the hosts/mods

Refresh the room every 15 minutes-here’s what we are discussing today.

New people joining in-thank them for jumping in.

Use hashtags for your clubs-get others to add to their profiles to gain more visibility to your club.

Invite people to raise their hands ✋ to join the stage.

Turn off hand-raising when you get over 15 people on stage.

If you are seeing a lot of party hats (🎉), this means they just started Clubhouse in the last 7 days. They are new to Clubhouse and may have additional questions beyond the topic being discussed.

Respect group time-if you have someone that is taking up too much time ask if you can take the conversation off this room, connect them with someone in the room that can help, and remind them that you want everyone to have a chance to share.

Write down what people are sharing and thank them for sharing don’t just move to the next person. Look at their profiles to highlight something from their profile if it adding meaning to the conversation.

Remind the people on the stage to start with “my question is.” This helps so they don’t ramble on and get to the point so you can serve more people.

Ask people to respect group rules and each other.

Tell the room to invite others to the room if you are finding value in this room/club.

Private rooms can be moved to public rooms after the room starts.

When you want to leave and the conversation is still going and the other moderators can continue the room, move yourself back to the audience and then click leave quietly.

Don’t chomp on gum when speaking. 🤦‍♀️ Yes, I was in a room when this happened.

 

After:

Look through your new notifications and follow people back that are appropriate people to follow.

Follow up with new connections to further the relationship. Don’t just collect followers.

 

Guidelines:

Make sure you are following the Community Guidelines provided by Clubhouse: https://www.notion.so/Community-Guidelines-461a6860abda41649e17c34dc1dd4b5f

 

*If you are new to Clubhouse, here are some terms that might help you while on Clubhouse.

Moderator is the person that started the room. Moderators are identified with a green star under their profile picture and they are located at the top of the page.

Speaker is someone who is invited by a moderator to the stage to speak. Mute yourself when you come on stage.

Listeners are in listen-only mode and don’t have the mute or unmute function. You have to click the raise your hand function (✋) to ask the moderator to be stage.

 

Let me know what you would add to the list. What you have seen as best practices as a moderator on Clubhouse?

Welcome to the Clubhouse!