Blog Archives - Page 3 of 4 - KR Digital Agency

Sep 25

0

Podcasts-Marketing and Mindset

By Kendra | Blog, Digital Marketing

I am so grateful to have been interviewed on a few podcasts about marketing and mindset! These are a ton of fun.

Let me know what you think and subscribe to these amazing podcasts.

List from oldest to newly released podcasts.

Estie Rand’s Business Breakthrough Podcast

Estie is amazing and we had real takeaways for building out your digital strategy blueprint.

Part 1 of Digital Strategy https://www.estierand.com/digital-marketing-strategies-kendra-ramirez-1/

Part 2 of Digital Strategy https://www.estierand.com/digital-marketing-strategies-kendra-ramirez-2/

Michael Gililland and Koehler Slagel of Not Average Podcast

We discuss our strengths, weaknesses, overcoming depression, and finding joy and gratitude.

https://itunes.apple.com/us/podcast/the-not-average-podcast/id1334066383?ls=1

Vicki O’Neill Connect the Dots Podcast

We talked about the psychology of sales and marketing and how to have a sales and marketing culture.

https://www.vickioneill.com/ep-9-psychology-of-marketing-sales check out the video and show notes as well.

Tonia Tyler Confident Strides Podcast

Tonia Tyler and I talk about setting boundaries and how to get in alignment with our core beliefs and values. As a former people pleaser, whatever decisions you make, is the right decision for you, and that you have the right to be okay with that. watch and listen here

Jennifer McClure Impact Makers Podcast
We discuss identifying and overcoming the limiting beliefs that hold you back. Everyone has a story. https://jennifermcclure.net/2020/09/26/creating-your-reset-story-with-kendra-ramirez/

The Powerful Creator Show (podcast) with Cheryl Sosnowski!

We discuss the power of story and how to do a mindset reset.
What does being a powerful creator mean to you?
Buckle up and get ready to realize that you’ve had the power all along.

Stigmatized Podcast by Trevor Steinhauser
His podcast explores the vast world of behavioral health and the stigma that surrounds it. He leads you through a journey in the stark realities that come with mental health and addiction. His goal at Stigmatized is to build a community that will deliver awareness, hope, and healing for those that have been cast aside for far too long. He has done just that. Take a listen and subscribe.

Here is our episode. We go deep into how I got here mental struggles and all and why the Reset work is so important to all of us.

https://www.stigmatizedpodcast.com/podcast-1/episode/367f998b/reset-your-story

Good Advice Podcast by Blake Binns
Do you have a digital strategy for your business? If you don’t, you may get left behind. Kendra Ramirez joins the podcast to talk all things online, and how business owners everywhere are diving straight into digital without any tangible outcomes

https://podcasts.apple.com/us/podcast/103-kendra-ramirez-on-digital-strategy-creating-real/id1437818361?i=1000467489559

Faith Marketplace Radio by Bob Lambert

We discuss faith and business.

https://podcasts.apple.com/us/podcast/episode-120-kendra-ramirez/id1493308807?i=1000553983464

Win at Home First Podcast by Cory Carlson

I enjoyed our conversation on how to win at home and at work through our faith and mindset.
https://www.corymcarlson.com/podcast/episode/3945241f/ask-more-questions-mindset-and-energy-awareness-with-kendra-ramirez-ceo-of-kendra-ramirez-digital-agency

Book Smarts Business Podcast by Jodi Brandstetter

Jodi and I discuss our Micro Shift book launch. We talk about my chapter on ways to improve your mindset and find joy and gratitude.
https://podcasts.apple.com/us/podcast/kendra-ramirez-micro-shift/id1579316042?i=1000551057969

Jodi and I discuss our Marketing Fusion book launch. We talk about my chapter on our marketing strategy blueprint for small businesses.

https://podcasts.apple.com/us/podcast/kendra-ramirez-marketing-fusion/id1579316042?i=1000548946926

Careers Evolve Podcast by Dr. Monique Johnson
Kendra is transparent and has a heart to serve. Not only does she share her successes but she opens up about the challenges that she has overcome.
https://podcasts.apple.com/us/podcast/reset-it-s-all-about-mindset-with-kendra-ramirez/id1543559916?i=1000540653587

Failing Forward Podcast by Sarah Brown

When Kendra Ramirez thought about starting a digital marketing agency, three business coaches told her it would fail because LinkedIn was a fad. Kendra started her agency anyway. On episode 118, she tells us about listening to her intuition, building confidence as a business owner and looking for the wobble.

Together Digital Power Lounge by Amy Vaughan

Small Mindset Changes for Big Results

Marketing is hard and no one has it all figured out. Learn to identify how our brains trip us up and can make our jobs harder. Learn some small mindset shifts to help you personally and professionally.

You’ll also takeaway:

Mindset doesn’t have be big and scary
That you are not alone
That you can do things while being flow versus grit or grinding it out

https://music.amazon.com/podcasts/fdac3edb-5577-4eef-967d-20252898b4b5/episodes/7bd4346c-d9a1-489d-8214-7691f722b360/together-digital-power-lounge-small-mindset-changes-for-big-results-kendra-ramirez-ceo-of-kendra-ramirez-digital-agency-power-lounge-s1e7

Tim and Jim Show by Tim Sohn and Jim Fuhs
We discuss B2B Marketing. We had so much fun talking about marketing.

https://www.facebook.com/TheTimAndJimShow/videos/730673744960401

Mar 09

0

Reset Mindset Virtual Workshop

By Kendra | Blog, Digital Marketing, Events

Join us online for one session or for all three sessions.

RSVP: https://resetmindsetworkshop.eventbrite.com

April 20, April 27, and May 4 from 11:30-12:30 EST

Small Shift for a Big Result (powered by US Bank)

Yes, you can have a Big Result from a Small Shift!

Do you want to start your day re-energized? Get out of living groundhogs day over and over.

What if you could achieve your goals by introducing more fun?

In this virtual workshop series, you will walk away with tools, insights, and a place to process and brainstorm with like-minded people that will result in you being able to take immediate action that is simple yet yields significant results.

Leaders are not defined by a title. This workshop is for leaders at every level.

Join Dr. Rebecca Cardona, LaMarque Ward, Dr. Monique Johnson, Stephanie Polen, and Kendra Ramirez virtually on April 20, April 27, and May 4 from 11:30-12:30 EST. This is a 3 part series with a mindset learning topic and breakout group discussions and live rapid-fire coaching.

April 20 Small shift you can make in understanding how we are hard-wired in how we show up in the world. Dr. Rebecca will share brain science around our need to be a performer or producer. Is your to-do list longer than your arm? Is your calendar maxed out? She will help us bring awareness to why we do what we do. Then we will go into breakout rooms for discussion.

April 27 Small shift you can make in leading with heart in your work. LaMarque will share The Fish Philosophy which is 4 core practices for leaders: Choose Your Attitude, Make Their Day, Be There, and Play. Are you and or your team exhausted and struggling to come up with new ideas? We will share how to re-energize yourself and or your team. Then we will go into breakout rooms for discussion.

May 4 Small shift with your new BFFs. Bring your questions for the team. We have your back in a Rapid Fire Coaching session with Dr. Rebecca Cardona, Stephanie Polen, Dr. Monique Johnson, and Kendra Ramirez. We are cheering you on!

Are you craving some connection that fills up your cup? Register today!

____________________________________________________________________________________________

Speaker bios:

Dr. Rebecca Cardona

Dr. Rebecca is passionate about helping people give themselves a great life, professionally and personally. She brings over a decade of experience that specializes in high-achievers, overachievers, and perfectionists. She values that leadership is a walk of resiliency that starts with the individual. She is recognized as a leader dedicated to growth and change. Rebecca’s coaching philosophy is grounded in working with leaders to facilitate change that sustains the test of time. Her coaching interest lies in leaders obtaining positive results in both influence and impact. She uses education, assessments, and tools rooted in leadership theories, change theory, brain science, mindfulness, psychology, and life experience.

LaMarqué D. Ward Sr., M.Ed.

LaMarque is an internationally acclaimed educator, speaker, author, trainer, and coach. He utilizes a profound insight gained by years of struggle, gain, and achievement to engage each audience with an uncanny ability to reach collective common ground. He shares his life in the form of practical wisdom and has expertise in connecting with the needs of others and breaking down barriers that ordinarily hinder success. He is the founder of Dream Builders University and COO of Fish! Philosophy.

Dr. Monique Johnson, Ed.D., CMCS, NCC

Dr. Monique is an experienced versatile leader with over 20 years of experience in career development, diversity and inclusion, and leadership who has helped individuals and organizations open doors and break barriers. She is the Owner of Dr. MCJ Consulting, LLC, a business that provides individual and group coaching, large-scale presentations, speaking, training, and consulting services.

As a Certified Master of Career Services (CMCS), she is a committed practitioner who provides services tailored to her clients. She enjoys coaching at all levels from the undergraduate college student to the executive level professional who is looking to grow, transition, or pivot in their career. She is currently an Executive Coach for the Cincinnati USA Regional Chamber Women’s Excel (WE Lead) Leadership Program.

Stephanie Polen

Stephanie is an energetic and authentic leader with more than 20 years of executive experience leading teams through massive business transformation while driving bottom line results. She is a visionary who is passionate about developing people to their fullest potential. With experience in roles ranging from Product Development and Human Resources to Marketing and Business Development. Stephanie brings her diverse experience and passion for team and individual development to drive change and motivate you for success.

Kendra Ramirez

Kendra is Founder and CEO of Reset Co and Kendra Ramirez Digital Agency. She is globally recognized on the homepage of LinkedIn.com, Women of Influence Honoree, John Barrett Entrepreneur Vision Award recipient, Cincy Chic Woman of the Year, AMA Marketing Legend, and a finalist for the Social Media Innovator of the Year. Since 2005, she has helped hundreds of organizations, including Fortune 500 companies, leverage digital technologies. She has spent the last 15 years rebuilding herself after divorce, depression, and a failed business. She leads a life of joy and a successful digital agency. Her mission is to empower others.

Join one session or them all for the same price.

Early bird price end on March 23: $35 per person

General admission after early bird: $45 per person

Message us for group discounts of 10 or more.

Thank you, US Bank, for helping to make this workshop so affordable.

*These sessions will not be recorded for a replay option.

Still have questions, message us!

Jan 19

1

The Power of Clubhouse

By Kendra | Blog, Digital Marketing

I love that you can just be present and you don’t have to worry about creating content or getting dressed up. You hear from people around the world and all walks of life.

I am witnessing so much patience, connection and encouragement with each other that I have never seen in my 15 years of being involved in social media apps.

Right now, it is an equal playing field, it’s so new that and you can’t buy followers, they discourage and take down follow for follow rooms. There are people on here that have over a million followers on Instagram but only a few hundred followers on Clubhouse. Introverts are able to share their voices and moderators are encouraging them to speak up in the rooms.

Outcomes of participating in the app:

Learning

Mentorship

Collaboration

Inspiration

Connection

Lifting each other up

Business opportunities

Some examples of the power of this amazing app: (names have been stripped in alignment with Clubhouse privacy policies unless they shared the Clubhouse story publicly)

Tiffany Haddish sharing how to manage bullies online.

I was in a room that we were discussing gratitude for the day. We had over 70 people sharing what they were grateful for and celebrating each other.

Another room someone was sharing that they had a rough few days and crying on the app and others jumping in to celebrate her in sharing her struggle and people jumping in to see what she needs and how we could help.

Brian Fanzo landing multiple speaking gigs from sharing his knowledge on the Clubhouse stage.

Mothers bringing their kids to hear the audio reading of the Lion King and the kids got to ask the Lion King cast questions. Simba asked one child what they want to be when they grow up and the child responded to study STEM. Where else can we have this uplifting group conversation? The mother said it totally made her daughter’s day.

Some moms reading books to other kids to give moms a break.

MT shared that he sold four $5000 coaching packages within one hour.

A chef jumped in and shared that her business is struggling and asked the group what she should do as she was considering investing in adding a food truck. Another individual (PB) jumped in and shared that he owns and builds food trucks and would help her. Another individual jumped in and advised on how to get capital for her business.

Another person (RC) shared his story about shifting from owning a restaurant to now hosting twenty tennis boot camps at $1000 each. Being open to other ideas and pivoting your business.

I witnessed a gentleman (Marcus) give another room attendee $1000 towards their non-profit (Patrick).

A coach gained 13 new clients and have two sponsors for two other people in the room for the marriage/intimacy coaching programs.

To extend the power of Clubhouse, consider adding more levels of engagement in Clubhouse. Chat or direct messages are not native to the app. I am seeing people get creative on how to include chat as an option when you set up a room or club. Judi Fox did this through LinkedIn Events, and I thought it was brilliant.

Topics through rooms and clubs are being added daily. Find clubs and topics that you are interested in learning about or connect with other like-minded people:

https://findclubhouse.com/

to name a few:

Casting calls and auditions

Social media tips

Business tips

Entrepreneurship tips

Mindset shifts

Nonprofit tips

Crypto tips

Financial and Stock tips

You name it and you can find it here.

Fair warning before you sign up for the app, it is addictive. The app is only available on itunes right now. Android is coming.

Master Mod Tips for Clubhouse

By Kendra | Blog, Digital Marketing

I am having so much fun on Clubhouse. I have experienced amazing rooms/clubs and not so amazing rooms/clubs. Here are some tips on what makes a room work well and keep people coming back for more.

If you are moderating a room or club, here are some tips that I have observed that make a room or club really shine.

People will decide on joining your room/club based on the name of the room and description. You have 200 characters to describe the room.

Start a room immediately by clicking the green button on the main hallway (see image below).

To schedule a room, click on the calendar at the top of the app.

Before:

Find co-moderators or co-hosts. No more than 9-12 hosts/moderators. Know your moderators before starting the room as they can kick you out of your own room or shift the feeling and goal of the room. Get your moderators phone number so you can text each other should you have any issues in your room.

Decide the flow of the room. What experience are you creating for your attendees?

Write down your intro to the room or club to be shared when kicking off the room. This sets the tone for the room.

Define the goal of the room-have fun, share mod knowledge and or get audience collective wisdom.

Add a potential chat function. LinkedIn Event, LinkedIn Group, Facebook Group, Slack, etc. HT to Judi Fox for the idea. It’s brilliant.

Determine if you want to host a Public or Private room

Add your rooms/clubs on your Clubhouse profile

Share your room/club on your social media channels, if it is public.

Set the length of time of the room ahead of time. Rooms can run on for hours if you let it.

Consider being consistent when you host your room so it is easy to find your room again.

During:

Intro the room-set the tone, flow, and topic.

Set the logistics of the room. Example: Each person has 2-3 minutes to share. We go left to right on who’s up next. Call them by name when the next person is up to help people that are new to Clubhouse and don’t understand the etiquette of the room and who speaks next.

Intros of the hosts/mods

Refresh the room every 15 minutes-here’s what we are discussing today.

New people joining in-thank them for jumping in.

Use hashtags for your clubs-get others to add to their profiles to gain more visibility to your club.

Invite people to raise their hands ✋ to join the stage.

Turn off hand-raising when you get over 15 people on stage.

If you are seeing a lot of party hats (🎉), this means they just started Clubhouse in the last 7 days. They are new to Clubhouse and may have additional questions beyond the topic being discussed.

Respect group time-if you have someone that is taking up too much time ask if you can take the conversation off this room, connect them with someone in the room that can help, and remind them that you want everyone to have a chance to share.

Write down what people are sharing and thank them for sharing don’t just move to the next person. Look at their profiles to highlight something from their profile if it adding meaning to the conversation.

Remind the people on the stage to start with “my question is.” This helps so they don’t ramble on and get to the point so you can serve more people.

Ask people to respect group rules and each other.

Tell the room to invite others to the room if you are finding value in this room/club.

Private rooms can be moved to public rooms after the room starts.

When you want to leave and the conversation is still going and the other moderators can continue the room, move yourself back to the audience and then click leave quietly.

Don’t chomp on gum when speaking. 🤦‍♀️ Yes, I was in a room when this happened.

After:

Look through your new notifications and follow people back that are appropriate people to follow.

Follow up with new connections to further the relationship. Don’t just collect followers.

Guidelines:

Make sure you are following the Community Guidelines provided by Clubhouse: https://www.notion.so/Community-Guidelines-461a6860abda41649e17c34dc1dd4b5f

*If you are new to Clubhouse, here are some terms that might help you while on Clubhouse.

Moderator is the person that started the room. Moderators are identified with a green star under their profile picture and they are located at the top of the page.

Speaker is someone who is invited by a moderator to the stage to speak. Mute yourself when you come on stage.

Listeners are in listen-only mode and don’t have the mute or unmute function. You have to click the raise your hand function (✋) to ask the moderator to be stage.

Let me know what you would add to the list. What you have seen as best practices as a moderator on Clubhouse?

Welcome to the Clubhouse!

Mar 03

0

New Facebook Layout 2020

By Kendra | Blog, Digital Marketing

Are you seeing the new Facebook Business Page layout? I just got the update this morning. It is clean.

-Photos and videos are on the left panel of the business page.

-About section is at the top of the page.

-You can set a featured video.

-Profile photo no longer overlaps cover photo.

-Messenger was updated as well. It is more focused on Stories. Discover is removed.

-Dark mode is an option now.

-Groups will be much more prominent.

I know all of Facebook will be updated but my personal page and home page are on the old layout.

They announced at F8 last year that changes were coming to the layout in the spring of 2020. They are here.

Facebook Business Page Admin View

Facebook Business Page Visitor View

Messenger Mobile View with Focus on Stories

Jan 16

0

Formula for Video Success

By Kendra | Blog, Digital Marketing

I have been producing quick, nonstudio-produced videos on LinkedIn the past five weeks. I know this is a small sample size, but I want to share my research on what is working and the formula behind it. It is always about human behaviors, not the technology.

The formula for video success is: Drop the mic!

Drive emotion

Relationship first

Offer a solution

Prod the next step

DROP is the core of the video.

Trust the journey

Humble position

Empathy for others

THE is the core place of your why and your mindset.

Minute one

Invite conversation

Comments need fuel

MIC is how you increase engagement in the published video.

Drive emotion-Open with a hook- evoke emotion, don’t write an introduction to the video, don’t script it or read from your screen or whiteboard, be vulnerable. Think about one core area that you want to cover in the video. Keep it simple.

Relationship first-Share what you are facing, enough details so you pull the audience in and something they can relate to

Offer a solution-Provide a solution, share your expertise, how you overcame the situation, lesson learned

Prod the next step-Give the viewer a clear call to action (Ask a question, solicit feedback)

Trust the journey-It isn’t easy to hit the record button, it isn’t easy to put yourself out there to be judged. To push through the fear, keep in mind if you impact one person it is worth putting yourself out there.

Humble position- Don’t boast, don’t act like you have it all figured out (no one has it all figured out anyway)

Empathy for others-Empathy is the ability to understand and share the feelings of another. Understand what your target audience might be going through and how you can come alongside them.

Minute one-Don’t ramble on. We decide in the first 3 seconds if we are going to continue to watch your video. We also hover over the video and decide if we are going to invest our valuable time watching it or not. When I see 4 minutes on a video, I move on. You?

Invite conversation-Tag others that you think will play with you or tag someone that you are talking about in your video.

Comments need fuel- Don’t just say thank you when people respond to your video. Comment in a way that encourages back and forth conversation. Example: “Thank you versus Thank you, when will I see your video?”

*Don’t forget to upload your video natively to the platform. Don’t post a link to your video from YouTube or Vimeo. Check your lighting, audio, and angle of the camera (no one wants to see up your nose).

All of this creates a rich experience for all involved. I look forward to hearing about your video success.

Watch it here if you missed it: My LinkedIn video

My results from one video:

9261 views

128 likes

16 comments

4 people acted on my call to action (This was a big deal because the ask was for them to share their first video)

Received 52 invites to connect on LinkedIn

Received 8 business related emails after seeing my video and some that turned into proposals

Cost: $0, time involved: 1 minute. Don’t overthink it. Push the record button and tell me about it.

Nov 13

0

Cincinnati Digital Workshops

By Kendra | Blog, Digital Marketing, Events

Cincinnati Regional Digital Workshops for 2018

I would love to have you join me at one of the following events. You have requested that I share where I will be presenting. I love sharing practical strategies and tactics for using digital to grow your business.

January 11
Greater Cincinnati Human Resources Association (GCHRA)
HR How To: Leverage Social Media and Technology in Human Resources
8-11 Program (Credits)

January 11
Leadership Council for Non-Profits (members only)
2-3 Program at Interact for Health
How to stay on top of digital trends
What digital trends can we incorporate this year
Free or cheap tools to get things done

January 19 (over 80 people are registered)
Clermont Chamber at the new Crossroads in Eastgate
Digital and Social Media Trends for 2018
8:00-8:30 Breakfast and registration
8:30-9:30 Program

February 14
Wyoming Business Association at the Wyoming Civic Center
9-10 Social Media Panel discussing:
YouTube ‘adpocolypse’
LinkedIn’s rebirth
Facebook News announcement made last week
Register:https://www.facebook.com/events/1868949796510978/

February 15
B2B Digital Marketing AMA
Office Key in Rookwood
8-9 What is hot in B2B digital marketing for real results
*yes, updates regarding the Facebook changes in how they handle business pages and what you can do about it will be covered
If you are not aware of the changes Facebook announced on January 11, please read: https://newsroom.fb.com/news/2018/01/news-feed-fyi-bringing-people-closer-together/

February 27
Pardot User Group
8:30-9:30 What is hot is digital for 2018
Office Key Conference Room Rookwood

March 13
SummitUp Dayton
Sinclair Community College
Register: http://www.summitup.org/

March 14
Business Courier
Crown Plaza Blue Ash
Digital and Social Media Trends for 2018
7:30-8:30 Breakfast and registration
8:30-10 Program
https://www.bizjournals.com/cincinnati/event/162528/2018/courier-classroom-2018-digital-media-trends-every-business-should-know

March 21
Little Miami Chamber
11:30 Digital Strategy and Trends for 2018

March 27 & 28
Midwest Digital Marketing Conference in St. Louis
Don’t miss this amazing conference. 100 sessions to attend
https://bestmarketingconference.com/

April 11
CREW at Graydon OTR
8:30-9:30 LinkedIn Program

April 24
EACC
8:30-9:30 Program

April 24
#LinkedInLocal Cincinnati

Announcing the #LinkedInLocal Cincinnati kickoff event! ?
When: Tuesday, April 24th from 6-8pm at Standard Textile.
We have a great panel of speakers talking all about the power of their network: MC’ing the event –Judy Sroufe, VP of Brand Marketing & Communications, Standard Textile

Your #LinkedInLocal Cincinnati hosts/panel moderators: Brian Wallace, Infographic Expert and Ash Norton

Panelists:

Akosua Boadi-Agyemang – going viral on LinkedIn, getting her a Microsoft internship — and even congratulations from Satya Nadella, CEO of Microsoft!

Kendra Ramirez – on helping small business and B2B

Space is limited – RSVP link in the comments – hope to see you there!

https://www.eventbrite.com/e/linkedinlocal-cincinnati-1st-event-tickets-44655309232

June 12
West Chester-Liberty Chamber Alliance
11:30-1 Lunch Program
https://events.r20.constantcontact.com/register/eventReg?oeidk=a07eeynxq2e71e37aea&oseq=&c=&ch=

June 22
Warren County Small Business Development Center (SBDC)
9-11 Program
https://events.r20.constantcontact.com/register/eventReg?oeidk=a07effhdggr5deac3cc&oseq=&c=&ch=

June 26
Northern Kentucky Chamber
9:30-10:30 LinkedIn Drives Sales
http://web.nkychamber.com/events/LinkedIN-connections-that-help-drive-sales-2898/details

June 28
Microsoft at Kenwood
8-9 Build Your Network with LinkedIn
https://retailstore.microsoft.com/EventRegistrationService/EventRegistration/?eid=819776066&locid=94993&Culture=en-US&community=0

September 5
8:45-9:45
Mainstreet Lebanon at The Wellness Lounge
We will be discussing best practices for Facebook and Instagram.

September 27
Social Media Day Dayton

October 3
Cincinnati Chamber
Held at Fifth Third
Discussing what I wish I knew before becoming an entrepreneur

October 4
Standard Textile
8:30-10:30
Video for Social Media Workshop
Register today, only 10 spots available: https://www.eventbrite.com/e/video-for-social-media-success-workshop-tickets-49338077518

October 10
Business Courier
Crown Plaza Blue Ash
Power of Influencers
7:30-8:30 Breakfast and registration
8:30-10 Program
Register: https://www.bizjournals.com/cincinnati/event/162542/2018/courier-classroom-power-of-influencers-and-how-to-find-them

October 19
Midwest Tech Summit
Sharonville Convention Center

October 30
West Chester Liberty Chamber Alliance
8:30-10
Building Your Digital Strategy Blueprint

We all know “going digital” is important, but just what is digital marketing strategy, anyway? In this workshop, you’ll learn:

How to create a digital marketing program that reaches your target audience and powers business development.
Determine which channels your target audience uses, content frequency.
Content planning and research.
What and How to measure success.

November 14
Held at the Devine Group from 8:30-11

Video for Social Media Success
Are you afraid to do video but you know you need to do it? This is for you. We will address mindset, content, gear and so much more. All you need is your phone and an open mind. We got you.

Register today: https://www.eventbrite.com/e/video-for-social-media-success-workshop-tickets-51784418590

AMA Digital SIG is the second Wednesday of the month from 11:30-1 at the Office Key in Rookwood Suite 550.

Other events:
June 20-21 Social Media Week Lima https://nowmarketinggroup.com/social-media-week-lima/
October 2-5 Brandemonium http://brandemonium.com/
29 top US Marketing Conferences https://www.forbes.com/sites/johnhall/2018/01/14/marketing-conferences-to-check-out-in-2018/

Can’t make it to one of these events. No problem, we can bring our topics to your organization and customize them to meet your needs.

Sep 21

0

Steps to Overcoming Sales Reluctancy

By Kendra | Blog, Digital Marketing, RaRa

Over the last few months’ time and time again the topic of “sales is sleazy”,”I don’t do sales”, or we are experiencing “sales reluctancy” in our organization has come up in our discovery sessions.

Individuals and companies need stop looking at it as “sales.” You aren’t selling anyone. You are a problem solver and educator. You started a business or job out of a passion. You are simply sharing your passion and knowledge with others. You have to have confidence in what services or products you are offering is THE solution to the potential client’s problem/challenge. Just get it (sales) out of your head.

Everyone is selling every day but you just don’t realize it. What would the conversation look like at a backyard grill out or a coffee with a friend? That is the language you should be using. Not sure why but along the way we have stopped what we would naturally do or say to someone face to face when communicating in an email or online. Sales is all about relationship building. I tell my clients to change the language if the word “sales” is tripping them up. Call it knowledge meetings or education meetings. Don’t call it a sales meeting. Don’t call it sales goals. Call it impact goals as in how many people have we helped or impacted this week or month. Play whatever game you need to play to trick your mind into not feeling nervous about reaching out to potential clients to share your knowledge and passion.

You have to watch this quick video by Mel Robbins as she explains the 5 second rule.

Our brain wants us to stay comfortable. It is there to protect us. Unfortunately, it is protecting you from growth outside your comfort zone. Just move forward with the thing that scares you in “5 seconds” of bravery. You can do this. The world needs your solution, service or product.

Everyone is a salesperson in the organization. Every person is impacting their internal and external customers. Every conversation counts no matter the title! People remember how you made them feel not your perfect “pitch.”

Today, I see that when reviewing a website, proposals, marketing materials or presentation content it is all about the company and not about the client or problems that you solve. The potential client wants to see themselves on your website, proposals and presentations. How are you engaging them? What are you trying to help the “fix”, “avoid”, or “accomplish”? How are you guiding them to the solution they need to solve their business challenge? Think about how you like being sold to….. What has worked to get you to make a decision in your business?

Are there things that frustrate you on how others are selling to you?

If there are things that frustrate you on how others are selling to you, like the immediate pitch after connecting on LinkedIn, grabbing your email address and adding you to their enewsletter, the lengthy email that talks how they have been in business since 1948 doing “x”, etc. Then why do we continue to do those exact things in our sales process? When we have coffee with a new friend, we don’t show up and say let’s get married. We ask questions to learn about them and their interests. This is exactly what happens when we do land that first meeting.

I am genuinely curious about people, what they are trying to accomplish and how I might be able to help them or be a connector for them. Conversation is easy for me. I get that isn’t true for a lot of people. I have been given the gift of gab from my mom.

Steps to overcoming sales reluctancy:
Be human-what would you say when having coffee with a friend (gaining new information–who, what when, where, how…)

Be curious-ask questions, seek to understand, really listen not listen to respond

Bring value -Share your knowledge and passion

Be brave-5 seconds to success, get out of your head

It isn’t sales. It’s a conversation! You are a problem solver. Now, go solve some problems!

Sep 21

0

Creating Business Development Habits

By Kendra | Blog

Some of us have developed some bad or lack of business development habits. Not naming any names. Don’t worry your secret is safe with me.

What are habits?

Habits are the small decisions you make and actions you perform every day. According to researchers, habits account for about 40-45% of our behaviors on any given day.

Your life today is essentially the sum of your habits. Your scale of how healthy or not healthy you are. A result of your habits. Your scale of how happy or unhappy you are? A result of your habits. Your scale of how successful or unsuccessful you are. A result of your habits.

Changing habits is a 3-step process –>trigger, action and benefit to make them stick.

Trigger: What is something to trigger that you need to focus on business development activities? It is as simple as putting it on your calendar, printing out your goals and putting them on your desk, account reviews with your manager, accountability pack with a teammate?

Something that triggers your need to work on your business development activities and not put it off.

Action: Then do it. Pick up the phone and call that prospect, email that referral partner, email the prospect, comment or engage with prospect on social, search LinkedIn for mutual connections, do some research on the prospect,

Benefit: Then reward yourself for it. You called or emails x# of people today from the goals that you set. You did it! Now, celebrate. Take a quick walk, step away from your desk, grab something to drink not that kind of drink, high five your coworker, text your accountability partner and let them know you did it.

As humans, we love routines. We are out of sorts when we are off our routine. Routines take the guess work out of our day. Find a way to make your business development efforts to become a habit. Don’t do random acts of business development. Figure out your numbers: how many emails/calls to land appointment, how many appointments land in proposals, how many proposals can I close and then repeat. Know your numbers.

It takes 21 days to make your new habit stick but that stat came from research done in 1960 by Maxwell Maltz. A 2009 study revealed that it is more likely 66 days to form a habit.

If you want a deeper dive into creating and breaking habits check out The Power of Habit. It is a great read on this topic and scary how programable we are.

What works best for you on making sure you are taking action on your business development activities?

Sep 05

0

John F. Barrett Entrepreneur Vision Award

By Kendra | Blog

Wow! I just found out that I am a recipient of this prestigious award for the class of 2017. I am honored for this opportunity.

The John F. Barrett Entrepreneur Vision Award celebrates local business leaders who, through their willingness to take risks, stand out as community leaders who have built successful businesses that stimulate our local economy. The award is given annually to outstanding entrepreneurs who truly embody the entrepreneurial vision and spirit of Cincinnati in its evolution as a world-class city.

The award is presented by The Entrepreneur’s Organization of Greater Cincinnati and the editorial team at The Lead Tribune Media Group, the publisher of Venue Magazine, and Greater Cincinnati’s Lifestyle publication and LEAD Magazine.

I am looking forward to the celebration luncheon with the other honorees on October 19.

Thank you for this honor! I am so grateful!

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